Author: Salma Essaji

Cost-Effective: Compared to traditional marketing, digital marketing is often more cost-effective. Small businesses can compete with larger corporations by targeting specific audiences with precision. Measurable Results: Digital marketing allows businesses to track and measure the success of their campaigns in real-time. Tools like Google Analytics provide insights into website traffic, conversion rates, and user behaviour….

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and websites to connect with current and prospective customers. This form of marketing is not just limited to online channels but also includes digital mediums such as mobile apps and…